Thoughts On Volatility

Thoughts On Volatility

“Bull markets are born on pessimism, grow on skepticism, mature on optimism and die on euphoria.” – Sir John Templeton If you’ve been paying any attention to recent market activity, you may very well be suffering from a bit of whiplash. News of a new Covid...
What’s In A Brand?

What’s In A Brand?

“A brand is a promise… defined by an experience that results in a preference.” – The Infantree Creating a business name and crafting a specific brand identity is a daunting task for any small business. A major goal in Evenkiehl’s brand discovery and logo design...