Auditing The North Pole

Auditing The North Pole

An email from my compliance support team last week put a slight damper on my holiday spirit with its reminder that all PA Registered Investment Advisors are required to submit their year-end balance sheets to the state at the year’s end. I’m happy to reveal that...
What’s In A Brand?

What’s In A Brand?

“A brand is a promise… defined by an experience that results in a preference.” – The Infantree Creating a business name and crafting a specific brand identity is a daunting task for any small business. A major goal in Evenkiehl’s brand discovery and logo design...